Why Choose PURA
Built on Mineral Science. Proven Across 60+ Countries.
PURA’s performance doesn’t come from lab-engineered chemicals — it comes from the natural properties of premium bentonite clay, mined and processed by the Ashapura Group since 1960. That’s what makes it genuinely different.
- No Chemical Additives
- Cats Actually Accept It
- Clumps Instantly. Lasts Longer.
- Backed by Ashapura Group
Our Products
Six Products. Every Cat Covered.
PURA Premium Clumping Ultra
Natural Clumping. Natural Aroma. Cats Accept It Instantly.
PURA Clumping Moonlight Ultra
Ultra-Fine Clumps. Smart Fragrance. Gentle on Paws.
PURA Clumping Clever Cat
Super-Fine. Super-Clumping. The Softest Litter in the Range.
PURA Ashapurite Non-Clumping Traditional
Super Absorbent. Lightweight. Traditional Performance.
Private Label Manufacturing
Launch Your Own Cat Litter Brand
Partner with PURA and bring high-performance cat litter to your market under your own brand. We handle everything from mineral sourcing to custom-printed packaging.
- Custom pack sizes
- Multilingual packaging available
- Fully printed private label bags