Natural Clumping
Instant, compact clumps from premium bentonite clay — easy scooping, less waste.
Zero Chemicals
No artificial fragrances or additives. Odour control comes purely from the clay itself.
Trusted in 60+ Countries
Exported across five continents for over 30 years by the Ashapura Group.
About PURA
From Earth's Finest Minerals to Your Cat's Litter Box
PURA is premium bentonite cat litter trusted by millions of cat owners across 60+ countries. Naturally controls odour, forms strong clumps instantly, and contains zero chemical additives — just pure mineral science from the earth. Backed by the Ashapura Group, a global mineral leader since 1960, PURA controls the entire production chain from mine to bag.
- Direct Mineral Sourcing
- Exported to 60+ Countries
Why Choose PURA
Built on Mineral Science. Proven Across 60+ Countries.
No Chemical Additives
Odour control comes from the clay’s natural properties — no artificial masking agents, no harsh chemicals. Just nature doing what it does best.
Cats Accept It Instantly
PURA’s natural earthen colour and subtle mineral aroma mean cats take to it immediately — no rejection, no re-training needed.
Instant Clumping, Less Waste
Strong, compact clumps form on contact with moisture, reducing waste and cutting how often you need to top up the tray. One bag goes further.
Mine to Bag Quality Control
Ashapura Group has mined and processed bentonite since 1960. We control the entire supply chain, ensuring consistent quality and competitive pricing.
Our Products
Six Products. Every Cat's Need Covered
Clumping Range
Premium Clumping Ultra, Moonlight Ultra, and Clever Cat — instant clumps, natural odour control, available scented or unscented.
Non-Clumping Range
Ashapurite and Attapulgite traditional litters — super absorbent, lightweight, coarse granules for easy handling.
Contact info
- Ashapura Exports Pvt. Ltd., Mumbai, Maharashtra, India
- +91 22 6665 1874
- Mon – Sat: 9AM – 6PM IST
- pura@ashapura.com