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Cat Litter Manufacturers
Company History / Awards & Achievements


Ashapura Moves From Gold to PLATINUM

Ashapura Receives International Quality Crown Award

International Quality Crown Award

Recently Ashapura Exports was awarded “INTERNATIONAL QUALITY CROWN AWARD IN PLATINUM CATEGORY” and received by Mr. G. C. Mehta General Manager Business Development during 16th INTERNATIONAL QUALITY B.I.D. - QC100 CONVENTION - LONDON 2004 for Excellence and Business Prestige. It was part of the annual programme of BID, BUSINESS INITIATIVE DIRECTIONS AWARDS, designed to recognize outstanding companies and businessmen. The awardees included well established, Global Fortune 500 list companies over the last 100 years.

The Company was also awarded International Gold Star For Quality in the Year 2002.

Ashapura Group of Industries has an annual turnover of about Rs.450 crores. Mr. Navnital R. Shah is the Executive Chairman and Mr. Chetan Shah is the Managing Director of the Group. The Group is India’s largest Manufacturer and Exporter of Bentonite and the 6th largest in the World.

Since 1999, Ashapura Exports has participated in 14 Internationally prestigious Trade Shows / exhibitions around the globe.

Cat Litter

One of the units of the renowned Ashapura Group, Ashapura Exports Pvt. Ltd., is the Manufacturer and Exporter of cat litter (which comes under the category of pet hygiene products) & Industrial Absorbents under the well known brand name Pura and Private Labels to more than 40 countries including U.K., Europe, Russia, CIS, Far East, Middle East, Australia, and New Zealand.

Intensive research over a decade by our Geologists, Chemists, and Technicians along with the vast reserves of unique Sodium Bentonite / allied clay minerals, conducive climatic conditions and world class R&D Facilities have resulted in...

  • World’s only Sundried range of Cat litter &
  • World’s First Light Weight Clumping Cat Litter (about 20% lighter than normal cat litter).

Business Initiative Directions (BID) is an independent organization based in Madrid Spain that has promoted Quality Culture in 166 countries through awards and the TQM QC 100 for more than three decades. It is a leader in communication and quality models. The first convention took place in 1975.

The ceremony took place at Thistle Tower Convention Hall London, UK in presence of Professionals, Business Leaders, and Diplomatic Corps from 70 countries. BID and the event was widely covered by the Media including BBC, News Paper Cinco Dias, publisher of daily section of the Wall Street Journal and other television channels.

The Award is presented for corporate achievement that recognizes leadership, quality, innovation, excellence, technology, customer service and prestige; for this purpose a voting process is carried-out. In addition to the voting process, BID gathers information through various sources that is analyzed by the International Quality Crown Award Selection Committee which makes the final decision to select the awardees.

Prestigious International STAR AWARD

International Star Award

Business Initiative Directions (BID) has awarded Ashapura Exports Pvt. Ltd. the International Star Award in the Gold Category. A division of the Ashapura Group of Industries, the company specializes in instant clumping lightweight bentonite clay cat litter products. The famous blue cat and the Pura brand are now images synonymous with quality.

BID, the world's premier marketing information firm has been busy surveying 9500 companies worldwide. In every area from TQM (Total Quality Management) to customer satisfaction, communication strategies, benchmarking, information and data analysis, leadership, planning, and ISO 9000, Ashapura Exports Pvt. Ltd. has emerged an undisputed winner!

For Mr. N. R. Shah, Chairman of the Ashapura Group of Industries and his team, it's not nostalgia or waiting for recognition, but business as usual as the global brand in cat litter! And a global leader for bentonite based products! In Mr. G. C. Mehta's words, GM (Business Development), Ashapura Exports, "Pura Cat Litter is an outstanding performer and is quietly working to be the world's best."

This is a rare award given for sustained growth in product QUALITY. This outstanding performance was possible because of the dedicated contribution by the state of Art R& D working round the clock for new innovations. This demonstrates our commitment to provide the best to our customers by keeping in mind the loving bond with their pets.

This recognition has made us more aware of our long-term commitment to the growing pet industry. We are proud that Ashapura is equipped to share the responsibility with other leaders of the industry and positioned to change the pet scenario in the days to come.

PURA - PICK OF THE LITTER